What’s the story about an earthy excavator?

What’s the story about an earthy excavator? Inventory of hot topics on the Internet in the past 10 days

Recently, the meme "earthy excavator" has quietly become popular on social media, triggering heated discussions among netizens. What exactly is an "earthy excavator"? Why has it become the focus of the Internet recently? This article will combine the hot topics on the Internet in the past 10 days and use structured data to reveal the logic behind this phenomenon.

1. What is the "earthy excavator" meme?

“Rustic excavators” originally originated from short video platforms and refer to content creators or accounts that specialize in excavating and spreading “local culture” (such as dialects, magical dances, exaggerated performances, etc.). Recently, a blogger used excavator props to shoot a funny video with the slogan "It's so earthy that it's trendy", which unexpectedly went viral, giving rise to the nickname "earthy excavator".

2. Hotspot data related to the entire network in the past 10 days

3. Three major reasons for the explosion of local flavor culture

1.Contrast attracts the eye: In a world where sophisticated content is flooding in, the “rough and real” nature of local videos creates a strong contrast.

2.Low threshold for participation: Netizens can quickly join the communication chain through secondary creations (such as ghost and animal editing).

3.Platform algorithm boost: According to data, the completion rate of local videos is 37% higher than that of ordinary videos, making it easier to get recommendations.

4. Inventory of Phenomenal Cases

5. Expert opinion: the two sides of local flavor culture

Professor Li from the Communication University of China pointed out: “The essence of local flavor culture is an innovative form of self-expression for the public, but we need to be careful that some content is deliberately vulgar to gain traffic.” Data shows that the platform has recently removed more than 120,000 illegal local flavor videos.

6. Forecast of future trends

1.Commercialization acceleration: Some brands have started co-branding with local Internet celebrities, such as a tractor brand cooperating with the "Excavator Dance King".

2.Content upgrade: Pure curiosity cannot last long, and high-quality local flavor content needs to be combined with social hot spots (such as the recent popularity of “Village Supermarket”).

3.Regulatory standardization: The Cyberspace Administration of China’s new regulations require platforms to limit the flow of content that “deliberately looks ugly”. It is expected that earthy creations will focus more on positive energy.

Conclusion: The explosion of earthy excavator memes is not only a manifestation of the diversity of Internet culture, but also reflects the decompression needs of contemporary young people. How to balance entertainment and social value will become a new topic for content creators.